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Antti Vilpponen
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Am I the only one who finds the four-eye ad slightly gross?
The 200+ people strong test group has been answering questionnaires, fiddling about with different conceptual ideas etc. And this party was a "thank you" for their work, and an initial launch of more intense testing for them. To many test users this was actually the first time when they got the chance to take a look at the very raw service itself.
So absolutely: we need to get things better, and that's precisely the idea here. We are just being untraditionally finnish here =) and taking a bold move of testing things out very publicly very early in the game.
Now we have gathered tons of initial feedback (and technical logs on bugs etc), which has been pretty much what we expected to receive: the service is very raw and not nearly done yet, however the concept has been validated; people like it and want to actively use it. So the site is back behind a password for a moment to sort out the most important stuff, and then tests will continue.
The tests will be tests and "beta" for a long while still, an official launch will be later once things are more ready. We are being unusually public about this: please followup on our progress and keep sending in your feedback!
The four-eye picture is funny as hell and meant to be memorable and gross. It's actually an optical brain hack based on the mechanism how the human brain as a hierarchical neural network recognizes human facial expressions and how this picture throws the whole mechanism off: it creates a conflict between 2 logical layers in the brain-hierarchical neural network and causes a feeling of grossess, oddness and the whole pic just being WRONG =) The idea came from Mr. Jouni Mannonen of Mahtava Development who is an expert on how the brain functions.
Funny, memorable, gross. yes ;) all of those things. You'll be seeing more of them in the future. And yes, it's meant to be a joke =)
Kudos to the whole RunToShop team for being untraditionally Finnish here and taking a bold move of testing things out very publicly very early in the game as you said. I certainly hope more start-ups will follow your example.
Also great to see that RunToShop is very open about it all, something that comes across clearly from the interview I made with you.
…now we only need to get rid of the Finnish obsession about NDAs =)